Combining Cutting Edge Technology With Real Conversations

Market research is brought to life. High quality video provides a rich visual medium for enhancing
deeper consumer understanding

The Big Sofa's technology provides a dramatic visual representation of cosumers across segments

The multimedia library stimulates exploritory research & insight generation, providing cheaper alternative to duplicated research

Users can integrate their existing research and content by housing their content in the digital library.

A simple to use tool for data mining, easily accessable via a desktop application, or web access.

Clients of The Big Sofa can gain access to a range of bespoke benefits such as bespoke content, digests and analysis.